Do you like lobster? Cooking one appears quite cruel: you put the lobster alive into boiling water, the head first. A friend of mine is a professional cook; he uses a nail and a hammer killing the lobster before cooking it. These are the animal friendly ways of handling the issue. However, there are people, [...]

It is by branding that customers are invited to dream away, as long as they are willing to pay. And no product evokes more dreams than a car like Porsche, BMW, Audi or Mercedes Benz granting the endowment of power, prestige, and status. Or: ecology, family and individuality. Just choose the product, the brand delivers [...]

Out of all channels we hear and in all channels we read: do social media or die. The truth is, if you do social media in order to recruit and you do it not appropriately, you might die as well: loss of image, damage to your brand, demoralization of your recruiting team, loss of money [...]

After more than four years of consequent work, it is our strategic HR vision on the long run, which made us, the XTRONIC GmbH, successful again in attracting and binding engineers in the tight German labour market of engineers and technicians: “To be among Germany´s TOP 100 employers in our segment in 2015 by excelling [...]

Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]

When I read the March 2011 special issue on brands of “Absatzwirtschaft”,  Germany’s leading marketing journal, I was very happy when I came across an article by Achim Feige titled “Good Brands Create Triple Wins”. In that article, Feige states that it is no longer enough for a company to go only for profits. As [...]

In need for a responsible appearance and easement when it comes to licensing bans and rules many companies invest into public relation campaigns in order to pimp up their image. That´s what PR experts nowadays call “green-washing”. Not a white but a green – the bio – vest often hides a harmful core business. A [...]

Last week when I attended an HR conference in Frankfurt we had dinner in one of the in-places of town. Coincidentally one of Frankfurt´s private banking houses was celebrating Christmas there as well. Listening to speeches and talks, one assumes that power, wealth, and prestige are the most influential motivation drivers managers follow during their [...]

The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP’s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]