The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP’s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]

Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]

Even senior managers – this is what I experience – misunderstand employer branding as a mere recruiting tool designed with the purpose of “selling” the employer to selected candidates. In this perceptive landscape the employment becomes a product sold by the company as employer. In this landscape a working contract – money for my time, [...]