Posts tagged with Employer Branding:

The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP’s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]

Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]

Two weeks ago, I said in part one of this blog, before establishing a new balance within a downsized organization or healing it a change of attitude of both, managers and employees, is necessary. This attitude should welcome a structural framework shaped by ambiguity and temporariness.
How to achieve a change in attitude?
We have to convey [...]

I just came back from Kathmandu, Nepal where the World Appreciative Inquiry Conference was held. Over 400 people from more than 40 countries from NGOs (=Non-Governmental Organizations), institutions, Government, communities and business had attended the conference.
What is AI (=Appreciative Inquiry)? AI is a philosophy and a process that can be applied to any organizational change process or [...]

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]

Recession and world-wide crisis especially in the automotive sector turned HR-priorities in many mainly medium-sized companies upside down. Where there was still twelve months ago that fierce need for engineers, there is today the concern to engage and retain employees which had been recruited in a real war for talent.
Currently reflecting opportunities and threats for [...]

Even senior managers – this is what I experience – misunderstand employer branding as a mere recruiting tool designed with the purpose of “selling” the employer to selected candidates. In this perceptive landscape the employment becomes a product sold by the company as employer. In this landscape a working contract – money for my time, [...]