Posts tagged with Employer Branding:

Career versus Family? – New Mindsets Require New Approaches for Employer Branding and Talent Management
April 26, 2012, by Stephan Polomski in Human Resources, Leadership, Management

What young talents perceive are heart attacks of their superiors when they are in their mid-fortees, not rarely with lethal ending, divorces, residential school for kids, working days with ten hours and more as daily experience, black berry availability 24 hours seven days a week, including holidays.
What for? – Money, power, prestige.
Money, power, and prestige [...]

The Social Media Recruiting Trap
February 14, 2012, by Stephan Polomski in Human Resources, Marketing

Out of all channels we hear and in all channels we read: do social media or die. The truth is, if you do social media in order to recruit and you do it not appropriately, you might die as well: loss of image, damage to your brand, demoralization of your recruiting team, loss of money [...]

Excellence in Employer Branding: Awarded Top Employer – Again
September 15, 2011, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

After more than four years of consequent work, it is our strategic HR vision on the long run, which made us, the XTRONIC GmbH, successful again in attracting and binding engineers in the tight German labour market of engineers and technicians: “To be among Germany´s TOP 100 employers in our segment in 2015 by excelling [...]

Employer Branding Authenticity
April 25, 2011, by Stephan Polomski in Human Resources, Leadership, Marketing

Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]

The Consequences Of Poor Leadership for BP
August 5, 2010, by Heinz Landau in Corporate Social Responsibility, Human Resources, Leadership, Management, Marketing

The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP’s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]

Why Marketing and Culture Need to Amalgamate
March 22, 2010, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

Make It Work: Employer Branding IV – Retain Them!
March 8, 2010, by Stephan Polomski in Human Resources, Leadership, Marketing

What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]

Make It Work: Employer Branding III – Be Perceived as Top Employer!
February 22, 2010, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]

Make It Work: Employer Branding II – Implement It!
January 28, 2010, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]

How to Care after Downsizing II
December 11, 2009, by Stephan Polomski in Human Resources, Leadership, Management

Two weeks ago, I said in part one of this blog, before establishing a new balance within a downsized organization or healing it a change of attitude of both, managers and employees, is necessary. This attitude should welcome a structural framework shaped by ambiguity and temporariness.
How to achieve a change in attitude?
We have to convey [...]

Developing An Appreciative Eye
December 5, 2009, by Heinz Landau in Human Resources, Leadership, Management

I just came back from Kathmandu, Nepal where the World Appreciative Inquiry Conference was held. Over 400 people from more than 40 countries from NGOs (=Non-Governmental Organizations), institutions, Government, communities and business had attended the conference.
What is AI (=Appreciative Inquiry)? AI is a philosophy and a process that can be applied to any organizational change process or [...]

Make It Work: Employer Branding I
October 21, 2009, by Stephan Polomski in Human Resources, Leadership

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]