Posts tagged with corporate identity:

About two years ago, a friend of mine, who is leadership coach and as well process worker, got me acquainted with the notion of process and world work as Arnold Mindell and his associates have developed it during the last 30 years. I was so fascinated by this approach to organizational change and conflict management [...]

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]

Einstein said: „Although it is possible to describe everything in life scientifically, it would not make sense. Even more: it would be absolutely meaningless – as if one would try to describe a symphony of Beethoven as a variation of differing acoustic waves and their differing compression.”
So, what is resonance?
In the technical sense and much [...]