Posts tagged with corporate identity:

“The word ‘integrity’ stems from the Latin adjective integer (whole, complete)”, it reads in the English version of Wikipedia. “In this context, integrity is the inner sense of ‘wholeness’ deriving from qualities such as honesty and consistency of character“, as well as truthfulness and accountability. “As such, one may judge that others ‘have integrity’ to [...]

After more than four years of consequent work, it is our strategic HR vision on the long run, which made us, the XTRONIC GmbH, successful again in attracting and binding engineers in the tight German labour market of engineers and technicians: “To be among Germany´s TOP 100 employers in our segment in 2015 by excelling [...]

Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]

Personal values are the reasons, why we do something or why we do not. They are the critical and unconsciously driving power within us motivating our actions and behavior. Values are our ethical framework in which we are living and moving. They are the basis for personal identity and identification. These days, shaped by the [...]

My key finding: we as society execute excellent research based leadership studies, know about excellent theoretical leadership models and communication methods and consider best practice examples of leadership we observe or hear about. Out of history and current research, basically, our societies know everything valuable about this very topic. Our whole knowledge of how to [...]

About two years ago, a friend of mine, who is leadership coach and as well process worker, got me acquainted with the notion of process and world work as Arnold Mindell and his associates have developed it during the last 30 years. I was so fascinated by this approach to organizational change and conflict management [...]

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]

Einstein said: „Although it is possible to describe everything in life scientifically, it would not make sense. Even more: it would be absolutely meaningless – as if one would try to describe a symphony of Beethoven as a variation of differing acoustic waves and their differing compression.”
So, what is resonance?
In the technical sense and much [...]