Posts tagged with Corporate Culture:

After more than four years of consequent work, it is our strategic HR vision on the long run, which made us, the XTRONIC GmbH, successful again in attracting and binding engineers in the tight German labour market of engineers and technicians: “To be among Germany´s TOP 100 employers in our segment in 2015 by excelling [...]

Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]

Do you know this impression: Wow, this young guy or girl is full of power, ambition, brightness, and confidence? Did you ask yourself the question: How can I lead and develop this agglomeration of energy and intelligence? And further: What do I do as a leader in order to integrate this – may be rules [...]

A huge majority of CEOs worldwide (93%) say that sustainability will be critical to their company’s future success. Despite the recent economic downturn, leaders are more comitted to sustainability than ever before. These are the headline findings of a study among nearly 1,000 CEOs, business leaders, members of civil society and academic experts making it [...]

My key finding: we as society execute excellent research based leadership studies, know about excellent theoretical leadership models and communication methods and consider best practice examples of leadership we observe or hear about. Out of history and current research, basically, our societies know everything valuable about this very topic. Our whole knowledge of how to [...]

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

Have you ever wondered where all these nice corporate value statements come from, that brighten up most of our meeting rooms, hallways, lobbies, elevators and even rest-rooms? Have you reflected over if they actually represent who we are as an organization and forms a part of what makes us unique and competitive on the market?
In [...]

Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]

Two weeks ago, I said in part one of this blog, before establishing a new balance within a downsized organization or healing it a change of attitude of both, managers and employees, is necessary. This attitude should welcome a structural framework shaped by ambiguity and temporariness.
How to achieve a change in attitude?
We have to convey [...]

The signals we are receiving concerning global recession and crisis are ambiguous. Of course, hope is gaining ground after some devastating months. But still, a clear future trend is not to be seen as forecasts are often contradicting themselves.
Working in the automotive industry, supplying Daimler, Porsche, BMW and their big suppliers, especially medium-sized companies have [...]

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]

Even senior managers – this is what I experience – misunderstand employer branding as a mere recruiting tool designed with the purpose of “selling” the employer to selected candidates. In this perceptive landscape the employment becomes a product sold by the company as employer. In this landscape a working contract – money for my time, [...]