Posts tagged with Corporate Culture:

Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]

Have you ever wondered where all these nice corporate value statements come from, that brighten up most of our meeting rooms, hallways, lobbies, elevators and even rest-rooms? Have you reflected over if they actually represent who we are as an organization and forms a part of what makes us unique and competitive on the market?
In [...]

Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]

Two weeks ago, I said in part one of this blog, before establishing a new balance within a downsized organization or healing it a change of attitude of both, managers and employees, is necessary. This attitude should welcome a structural framework shaped by ambiguity and temporariness.
How to achieve a change in attitude?
We have to convey [...]

The signals we are receiving concerning global recession and crisis are ambiguous. Of course, hope is gaining ground after some devastating months. But still, a clear future trend is not to be seen as forecasts are often contradicting themselves.
Working in the automotive industry, supplying Daimler, Porsche, BMW and their big suppliers, especially medium-sized companies have [...]

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]

Even senior managers – this is what I experience – misunderstand employer branding as a mere recruiting tool designed with the purpose of “selling” the employer to selected candidates. In this perceptive landscape the employment becomes a product sold by the company as employer. In this landscape a working contract – money for my time, [...]

When I was returning from my summer holidays in South of France I found my seat just aside of a man around forty who was travelling with his wife and his kids. Apparently, the family was on their way home as well. I was reading the Frankfurter Allgemeine Sonntagszeitung, headline: VW takes over Porsche.
Having the [...]