Goodbye, Facebook
November 22, 2012, by
Stephan Polomski in
Corporate Social Responsibility,
Marketing Do you like lobster? Cooking one appears quite cruel: you put the lobster alive into boiling water, the head first. A friend of mine is a professional cook; he uses a nail and a hammer killing the lobster before cooking it. These are the animal friendly ways of handling the issue. However, there are people, [...]
The Dark Side of Care I
August 25, 2009, by
Stephan Polomski in
Corporate Social Responsibility,
Leadership Who does not know this inner impulse seeing somebody obviously in need and then addressing him: “May I help you?” Or more sublime: “Do you have enough support”. Or less sublime: “Why don’t you do it this way.” Or even: “I show you the right way.” And finally: “I will help you.”
So, what exactly is [...]
Employer Branding during Recession
August 9, 2009, by
Stephan Polomski in
Human Resources,
Leadership,
Marketing Even senior managers – this is what I experience – misunderstand employer branding as a mere recruiting tool designed with the purpose of “selling” the employer to selected candidates. In this perceptive landscape the employment becomes a product sold by the company as employer. In this landscape a working contract – money for my time, [...]
Why Caring while Leading?
August 2, 2009, by
Stephan Polomski in
Human Resources,
Leadership When I was returning from my summer holidays in South of France I found my seat just aside of a man around forty who was travelling with his wife and his kids. Apparently, the family was on their way home as well. I was reading the Frankfurter Allgemeine Sonntagszeitung, headline: VW takes over Porsche.
Having the [...]