Employer Branding Authenticity
April 25, 2011, by
Stephan Polomski in
Human Resources,
Leadership,
Marketing Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]
The Consequences Of Poor Leadership for BP
August 5, 2010, by
Heinz Landau in
Corporate Social Responsibility,
Human Resources,
Leadership,
Management,
Marketing The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP’s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]
Why Marketing and Culture Need to Amalgamate
March 22, 2010, by
Stephan Polomski in
Human Resources,
Leadership,
Management,
Marketing Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]
