Green-Washing a Company´s Image and a Consumer´s Conscience
January 23, 2011, by Stephan Polomski in Corporate Social Responsibility, Leadership, Marketing
January 23, 2011, by Stephan Polomski in Corporate Social Responsibility, Leadership, Marketing
In need for a responsible appearance and easement when it comes to licensing bans and rules many companies invest into public relation campaigns in order to pimp up their image. That´s what PR experts nowadays call “green-washing”. Not a white but a green – the bio – vest often hides a harmful core business. A [...]
