Posts tagged with human nature:

It is by branding that customers are invited to dream away, as long as they are willing to pay. And no product evokes more dreams than a car like Porsche, BMW, Audi or Mercedes Benz granting the endowment of power, prestige, and status. Or: ecology, family and individuality. Just choose the product, the brand delivers [...]

My key finding: we as society execute excellent research based leadership studies, know about excellent theoretical leadership models and communication methods and consider best practice examples of leadership we observe or hear about. Out of history and current research, basically, our societies know everything valuable about this very topic. Our whole knowledge of how to [...]