Posts tagged with Employer brand promise:

Make It Work: Employer Branding III – Be Perceived as Top Employer!
February 22, 2010, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]

Make It Work: Employer Branding II – Implement It!
January 28, 2010, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]

Make It Work: Employer Branding I
October 21, 2009, by Stephan Polomski in Human Resources, Leadership

What are we talking about when talking about Employer Branding? When we start to talk about employer branding we find two major occasions why to talk about this seemingly unproductive topic. It is the when which leads us right to the definition. The main reasons why to yearn for employer branding are
1. Your people resign [...]