Posts tagged with competitive advantage:

In need for a responsible appearance and easement when it comes to licensing bans and rules many companies invest into public relation campaigns in order to pimp up their image. That´s what PR experts nowadays call “green-washing”. Not a white but a green – the bio – vest often hides a harmful core business. A [...]

Mastering your skills in connecting with people by making them feel that they matter to you is a key element of caring leadership and is crucial to the success of any leader and any organization. Effective leadership communication typically increases trust and respect, can build morale and manage conflict, influences employees, can win hearts and [...]