Posts tagged with branding:

Dead Fish Always Swim with The Stream
June 21, 2012, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

It is by branding that customers are invited to dream away, as long as they are willing to pay. And no product evokes more dreams than a car like Porsche, BMW, Audi or Mercedes Benz granting the endowment of power, prestige, and status. Or: ecology, family and individuality. Just choose the product, the brand delivers [...]

The Consequences Of Poor Leadership for BP
August 5, 2010, by Heinz Landau in Corporate Social Responsibility, Human Resources, Leadership, Management, Marketing

The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP’s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]

Developing An Appreciative Eye
December 5, 2009, by Heinz Landau in Human Resources, Leadership, Management

I just came back from Kathmandu, Nepal where the World Appreciative Inquiry Conference was held. Over 400 people from more than 40 countries from NGOs (=Non-Governmental Organizations), institutions, Government, communities and business had attended the conference.
What is AI (=Appreciative Inquiry)? AI is a philosophy and a process that can be applied to any organizational change process or [...]