Posts tagged with belonging:

Employer Branding Authenticity
April 25, 2011, by Stephan Polomski in Human Resources, Leadership, Marketing

Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]

Loyalty Matters
September 6, 2010, by Heinz Landau in Human Resources, Leadership, Management

Loyalty is a great strategy for employees, customers, managers and business owners. It maximizes economic and emotional value. We all know that the long-term success of any company depends upon the quality and loyalty of its people. Succesful organizations are built on relationships. It takes time to develop social bonds with our employees, our customers, [...]

Make It Work: Employer Branding IV – Retain Them!
March 8, 2010, by Stephan Polomski in Human Resources, Leadership, Marketing

What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]

Make It Work: Employer Branding III – Be Perceived as Top Employer!
February 22, 2010, by Stephan Polomski in Human Resources, Leadership, Management, Marketing

Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]