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	<title>The Care Guys &#187; positioning</title>
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	<description>Sharing Experiences on Caring Leadership</description>
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		<title>Employer Branding Authenticity</title>
		<link>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/</link>
		<comments>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 23:00:38 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
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		<category><![CDATA[academic workforce]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[brand authenticity]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[changing paradigms]]></category>
		<category><![CDATA[Corporate Culture]]></category>
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		<category><![CDATA[creativity]]></category>
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		<category><![CDATA[employer brand credit]]></category>
		<category><![CDATA[employer brand image]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[employer branding authenticity]]></category>
		<category><![CDATA[ethical standard]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative power]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[organiuzational change]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[people first]]></category>
		<category><![CDATA[people skills]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[sustainable management]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[young academic workforce]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1538</guid>
		<description><![CDATA[Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]]]></description>
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		<title>The Consequences Of Poor Leadership for BP</title>
		<link>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/</link>
		<comments>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:33:03 +0000</pubDate>
		<dc:creator>Heinz Landau</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[shareholder orientation]]></category>
		<category><![CDATA[stakeholder orientation]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1016</guid>
		<description><![CDATA[The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP&#8217;s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Why Marketing and Culture Need to Amalgamate</title>
		<link>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/</link>
		<comments>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:54:03 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 stakeholders approach]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[conviction]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=629</guid>
		<description><![CDATA[Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]]]></description>
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