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	<title>The Care Guys &#187; Michael Porter</title>
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	<link>http://www.thecareguys.com</link>
	<description>Sharing Experiences on Caring Leadership</description>
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		<title>Green-Washing a Company´s Image and a Consumer´s Conscience</title>
		<link>http://www.thecareguys.com/2011/01/23/green-washing-a-company%c2%b4s-image-and-a-consumer%c2%b4s-conscience/</link>
		<comments>http://www.thecareguys.com/2011/01/23/green-washing-a-company%c2%b4s-image-and-a-consumer%c2%b4s-conscience/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 08:19:25 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bio-product]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[corporate philanthropy]]></category>
		<category><![CDATA[double morale]]></category>
		<category><![CDATA[Green-Washing]]></category>
		<category><![CDATA[Kathrin Hartmann]]></category>
		<category><![CDATA[Michael Porter]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1396</guid>
		<description><![CDATA[In need for a responsible appearance and easement when it comes to licensing bans and rules many companies invest into public relation campaigns in order to pimp up their image. That´s what PR experts nowadays call “green-washing”. Not a white but a green – the bio &#8211; vest often hides a harmful core business. A [...]]]></description>
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