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	<title>The Care Guys &#187; Employer Branding</title>
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	<link>http://www.thecareguys.com</link>
	<description>Sharing Experiences on Caring Leadership</description>
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		<title>Career versus Family? &#8211; New Mindsets Require New Approaches for Employer Branding and Talent Management</title>
		<link>http://www.thecareguys.com/2012/04/26/career-versus-family-orientation-new-mindsets-of-young-talent-require-new-approaches-for-employer-branding-and-talent-management/</link>
		<comments>http://www.thecareguys.com/2012/04/26/career-versus-family-orientation-new-mindsets-of-young-talent-require-new-approaches-for-employer-branding-and-talent-management/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 01:00:39 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[care for employees]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[Career orientation]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[company child care]]></category>
		<category><![CDATA[company pension schemes]]></category>
		<category><![CDATA[compensatory time off]]></category>
		<category><![CDATA[competitive employer brand]]></category>
		<category><![CDATA[cultural change]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[family orientation]]></category>
		<category><![CDATA[flexible work time]]></category>
		<category><![CDATA[home-office]]></category>
		<category><![CDATA[integration of career and family]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[parental leave]]></category>
		<category><![CDATA[reduced work time]]></category>
		<category><![CDATA[sabbaticals]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[success factors]]></category>
		<category><![CDATA[talent management]]></category>
		<category><![CDATA[work time models]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=2209</guid>
		<description><![CDATA[What young talents perceive are heart attacks of their superiors when they are in their mid-fortees, not rarely with lethal ending, divorces, residential school for kids, working days with ten hours and more as daily experience, black berry availability 24 hours seven days a week, including holidays.
What for? &#8211; Money, power, prestige.
Money, power, and prestige [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2012/04/26/career-versus-family-orientation-new-mindsets-of-young-talent-require-new-approaches-for-employer-branding-and-talent-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Recruiting Trap</title>
		<link>http://www.thecareguys.com/2012/02/14/the-social-media-recruiting-trap/</link>
		<comments>http://www.thecareguys.com/2012/02/14/the-social-media-recruiting-trap/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 08:01:19 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand communication with social media]]></category>
		<category><![CDATA[demystifying social media]]></category>
		<category><![CDATA[Employer Brand Strategy]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[mesuarable success with social media]]></category>
		<category><![CDATA[recruiting with social media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media hype]]></category>
		<category><![CDATA[social media market research]]></category>
		<category><![CDATA[social media recruiting]]></category>
		<category><![CDATA[social media trap]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[success drivers social media]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=2105</guid>
		<description><![CDATA[Out of all channels we hear and in all channels we read: do social media or die. The truth is, if you do social media in order to recruit and you do it not appropriately, you might die as well: loss of image, damage to your brand, demoralization of your recruiting team, loss of money [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2012/02/14/the-social-media-recruiting-trap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excellence in Employer Branding: Awarded Top Employer &#8211; Again</title>
		<link>http://www.thecareguys.com/2011/09/15/excellence-in-employer-branding-awarded-top-employer-again/</link>
		<comments>http://www.thecareguys.com/2011/09/15/excellence-in-employer-branding-awarded-top-employer-again/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 15:08:53 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[attracting and binding engineers]]></category>
		<category><![CDATA[care for employees]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[CRF]]></category>
		<category><![CDATA[culture change]]></category>
		<category><![CDATA[diagnostic interviews]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[employee engagement survey]]></category>
		<category><![CDATA[employee growth through employer branding]]></category>
		<category><![CDATA[employee statisfaction survey]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[excellent HR structures and policies]]></category>
		<category><![CDATA[HR vision]]></category>
		<category><![CDATA[HR-strategy]]></category>
		<category><![CDATA[Key Performance Indicators]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[Leadership Modell]]></category>
		<category><![CDATA[Leadership scorecard]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[organisational change]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[performance management]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[Top employer automotive]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Xtronic]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1877</guid>
		<description><![CDATA[After more than four years of consequent work, it is our strategic HR vision on the long run, which made us, the XTRONIC GmbH, successful again in attracting and binding engineers in the tight German labour market of engineers and technicians: “To be among Germany´s TOP 100 employers in our segment in 2015 by excelling [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2011/09/15/excellence-in-employer-branding-awarded-top-employer-again/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Employer Branding Authenticity</title>
		<link>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/</link>
		<comments>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 23:00:38 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[academic workforce]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[brand authenticity]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[changing paradigms]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[cultural change]]></category>
		<category><![CDATA[employer brand credit]]></category>
		<category><![CDATA[employer brand image]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[employer branding authenticity]]></category>
		<category><![CDATA[ethical standard]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative power]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[organiuzational change]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[people first]]></category>
		<category><![CDATA[people skills]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[sustainable management]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[young academic workforce]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1538</guid>
		<description><![CDATA[Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consequences Of Poor Leadership for BP</title>
		<link>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/</link>
		<comments>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:33:03 +0000</pubDate>
		<dc:creator>Heinz Landau</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[shareholder orientation]]></category>
		<category><![CDATA[stakeholder orientation]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1016</guid>
		<description><![CDATA[The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP&#8217;s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Marketing and Culture Need to Amalgamate</title>
		<link>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/</link>
		<comments>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:54:03 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 stakeholders approach]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[conviction]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=629</guid>
		<description><![CDATA[Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make It Work: Employer Branding IV &#8211; Retain Them!</title>
		<link>http://www.thecareguys.com/2010/03/08/make-it-work-employer-branding-iv-retain-them/</link>
		<comments>http://www.thecareguys.com/2010/03/08/make-it-work-employer-branding-iv-retain-them/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 06:33:18 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[acceptance]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[employee loyalty]]></category>
		<category><![CDATA[Employee Retention]]></category>
		<category><![CDATA[Employer Brand Strategy]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[moment of excellence]]></category>
		<category><![CDATA[positive emotions]]></category>
		<category><![CDATA[pride]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[Tolerance]]></category>
		<category><![CDATA[top talent]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[war of talent]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=618</guid>
		<description><![CDATA[What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/03/08/make-it-work-employer-branding-iv-retain-them/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Make It Work: Employer Branding III &#8211; Be Perceived as Top Employer!</title>
		<link>http://www.thecareguys.com/2010/02/22/make-it-work-employer-branding-iii-be-perceived-as-top-employer/</link>
		<comments>http://www.thecareguys.com/2010/02/22/make-it-work-employer-branding-iii-be-perceived-as-top-employer/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 06:36:21 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Employer brand promise]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Organisation Development]]></category>
		<category><![CDATA[pride]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Recruiting Strategy]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=612</guid>
		<description><![CDATA[Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/02/22/make-it-work-employer-branding-iii-be-perceived-as-top-employer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make It Work: Employer Branding II &#8211; Implement It!</title>
		<link>http://www.thecareguys.com/2010/01/28/make-it-work-employer-branding-ii-implement-it/</link>
		<comments>http://www.thecareguys.com/2010/01/28/make-it-work-employer-branding-ii-implement-it/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 05:47:15 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 stakeholders approach]]></category>
		<category><![CDATA[4 stakeholders perspective]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[care for customers]]></category>
		<category><![CDATA[care for employees]]></category>
		<category><![CDATA[care for shareholders]]></category>
		<category><![CDATA[care for society]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[employee - company relationship]]></category>
		<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Employer brand promise]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=548</guid>
		<description><![CDATA[Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/01/28/make-it-work-employer-branding-ii-implement-it/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Care after Downsizing II</title>
		<link>http://www.thecareguys.com/2009/12/11/how-to-care-after-downsizing-ii/</link>
		<comments>http://www.thecareguys.com/2009/12/11/how-to-care-after-downsizing-ii/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 18:46:11 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[care for employees]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[employee needs]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[self-awareness]]></category>
		<category><![CDATA[self-esteem]]></category>
		<category><![CDATA[self-realization]]></category>
		<category><![CDATA[self-responsiblity]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=419</guid>
		<description><![CDATA[Two weeks ago, I said in part one of this blog, before establishing a new balance within a downsized organization or healing it a change of attitude of both, managers and employees, is necessary. This attitude should welcome a structural framework shaped by ambiguity and temporariness.
How to achieve a change in attitude?
We have to convey [...]]]></description>
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