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	<title>The Care Guys &#187; Marketing</title>
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	<description>Sharing Experiences on Caring Leadership</description>
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		<title>Excellence in Employer Branding: Awarded Top Employer &#8211; Again</title>
		<link>http://www.thecareguys.com/2011/09/15/excellence-in-employer-branding-awarded-top-employer-again/</link>
		<comments>http://www.thecareguys.com/2011/09/15/excellence-in-employer-branding-awarded-top-employer-again/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 15:08:53 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[attracting and binding engineers]]></category>
		<category><![CDATA[care for employees]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[CRF]]></category>
		<category><![CDATA[culture change]]></category>
		<category><![CDATA[diagnostic interviews]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[employee engagement survey]]></category>
		<category><![CDATA[employee growth through employer branding]]></category>
		<category><![CDATA[employee statisfaction survey]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[excellent HR structures and policies]]></category>
		<category><![CDATA[HR vision]]></category>
		<category><![CDATA[HR-strategy]]></category>
		<category><![CDATA[Key Performance Indicators]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[Leadership Modell]]></category>
		<category><![CDATA[Leadership scorecard]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[organisational change]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[performance management]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[Top employer automotive]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Xtronic]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1877</guid>
		<description><![CDATA[After more than four years of consequent work, it is our strategic HR vision on the long run, which made us, the XTRONIC GmbH, successful again in attracting and binding engineers in the tight German labour market of engineers and technicians: “To be among Germany´s TOP 100 employers in our segment in 2015 by excelling [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2011/09/15/excellence-in-employer-branding-awarded-top-employer-again/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Employer Branding Authenticity</title>
		<link>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/</link>
		<comments>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 23:00:38 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[academic workforce]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[automotive industry]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[brand authenticity]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[changing paradigms]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[cultural change]]></category>
		<category><![CDATA[employer brand credit]]></category>
		<category><![CDATA[employer brand image]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[employer branding authenticity]]></category>
		<category><![CDATA[ethical standard]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative power]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[organiuzational change]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[people first]]></category>
		<category><![CDATA[people skills]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[Stephan Polomski]]></category>
		<category><![CDATA[sustainable management]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[young academic workforce]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1538</guid>
		<description><![CDATA[Preparing the next top employer certification of our company I was asked in my role as chief of human resources by the interviewer what made us special as employer? That we are ourselves, I replied.
First of all, after four years of development our leadership team has been trained to target employees as whole human beings [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2011/04/25/employer-branding-authenticity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good Companies Create Triple Wins</title>
		<link>http://www.thecareguys.com/2011/04/11/good-companies-create-triple-wins/</link>
		<comments>http://www.thecareguys.com/2011/04/11/good-companies-create-triple-wins/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 09:17:10 +0000</pubDate>
		<dc:creator>Heinz Landau</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1522</guid>
		<description><![CDATA[When I read the March 2011 special issue on brands of &#8220;Absatzwirtschaft&#8221;,  Germany&#8217;s leading marketing journal, I was very happy when I came across an article by Achim Feige titled &#8220;Good Brands Create Triple Wins&#8221;. In that article, Feige states that it is no longer enough for a company to go only for profits. As [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2011/04/11/good-companies-create-triple-wins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green-Washing a Company´s Image and a Consumer´s Conscience</title>
		<link>http://www.thecareguys.com/2011/01/23/green-washing-a-company%c2%b4s-image-and-a-consumer%c2%b4s-conscience/</link>
		<comments>http://www.thecareguys.com/2011/01/23/green-washing-a-company%c2%b4s-image-and-a-consumer%c2%b4s-conscience/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 08:19:25 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bio-product]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[corporate philanthropy]]></category>
		<category><![CDATA[double morale]]></category>
		<category><![CDATA[Green-Washing]]></category>
		<category><![CDATA[Kathrin Hartmann]]></category>
		<category><![CDATA[Michael Porter]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1396</guid>
		<description><![CDATA[In need for a responsible appearance and easement when it comes to licensing bans and rules many companies invest into public relation campaigns in order to pimp up their image. That´s what PR experts nowadays call “green-washing”. Not a white but a green – the bio &#8211; vest often hides a harmful core business. A [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2011/01/23/green-washing-a-company%c2%b4s-image-and-a-consumer%c2%b4s-conscience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gaining Power, Wealth, and Prestige</title>
		<link>http://www.thecareguys.com/2010/12/20/gaining-power-wealth-and-prestige/</link>
		<comments>http://www.thecareguys.com/2010/12/20/gaining-power-wealth-and-prestige/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 07:23:26 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Arnold Mindell]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[deep democracy]]></category>
		<category><![CDATA[fixation]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[George Lucas]]></category>
		<category><![CDATA[Gregory Bateson]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Herbert Marcuse]]></category>
		<category><![CDATA[human needs]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[life quality]]></category>
		<category><![CDATA[Lord of the Rings]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[motivational drivers]]></category>
		<category><![CDATA[poverty]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[power games]]></category>
		<category><![CDATA[Prestige]]></category>
		<category><![CDATA[process oriented psychology]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[social balance]]></category>
		<category><![CDATA[social privileges]]></category>
		<category><![CDATA[Star Wars]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Tolkien]]></category>
		<category><![CDATA[Wealth]]></category>
		<category><![CDATA[welfare]]></category>
		<category><![CDATA[WikiLeaks]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1370</guid>
		<description><![CDATA[Last week when I attended an HR conference in Frankfurt we had dinner in one of the in-places of town. Coincidentally one of Frankfurt´s private banking houses was celebrating Christmas there as well. Listening to speeches and talks, one assumes that power, wealth, and prestige are the most influential motivation drivers managers follow during their [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/12/20/gaining-power-wealth-and-prestige/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Consequences Of Poor Leadership for BP</title>
		<link>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/</link>
		<comments>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:33:03 +0000</pubDate>
		<dc:creator>Heinz Landau</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[shareholder orientation]]></category>
		<category><![CDATA[stakeholder orientation]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=1016</guid>
		<description><![CDATA[The huge oil spill in the Gulf of Mexico, the biggest environmental disaster in U.S. history, lifted the veil off BP&#8217;s leadership face. It brought to light an ugly picture of irresponsibility, insincerity and non-caring leadership.
Over the years, the meaning of the abbreviation BP has changed. Originally standing for British Petroleum, the company came up [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/08/05/the-consequences-of-poor-leadership-for-bp/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Marketing and Culture Need to Amalgamate</title>
		<link>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/</link>
		<comments>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:54:03 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 stakeholders approach]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[conviction]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=629</guid>
		<description><![CDATA[Ten years ago, student a second time, I started a new professional career as management consultant. My first job was a project called “Employer Branding” at Merck Thailand in Bangkok.
Twelve years ago, McKinsey just started to talk about the “War for Talent”. I remember the article by Elisabeth Chambers, which Heinz Landau, MD of Merck [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/03/22/why-marketing-and-culture-need-to-amalgamate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make It Work: Employer Branding IV &#8211; Retain Them!</title>
		<link>http://www.thecareguys.com/2010/03/08/make-it-work-employer-branding-iv-retain-them/</link>
		<comments>http://www.thecareguys.com/2010/03/08/make-it-work-employer-branding-iv-retain-them/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 06:33:18 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[acceptance]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[employee loyalty]]></category>
		<category><![CDATA[Employee Retention]]></category>
		<category><![CDATA[Employer Brand Strategy]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[moment of excellence]]></category>
		<category><![CDATA[positive emotions]]></category>
		<category><![CDATA[pride]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[Tolerance]]></category>
		<category><![CDATA[top talent]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[war of talent]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=618</guid>
		<description><![CDATA[What are you doing to retain those who are the best fitting people in your various business contexts? Those who are most promising with their potentials aligning to your strategy? After having identified them, how do you deal with various target groups, age groups, potential segments, and career paths? How do you do that in [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/03/08/make-it-work-employer-branding-iv-retain-them/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Make It Work: Employer Branding III &#8211; Be Perceived as Top Employer!</title>
		<link>http://www.thecareguys.com/2010/02/22/make-it-work-employer-branding-iii-be-perceived-as-top-employer/</link>
		<comments>http://www.thecareguys.com/2010/02/22/make-it-work-employer-branding-iii-be-perceived-as-top-employer/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 06:36:21 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[Employee Value Proposition]]></category>
		<category><![CDATA[Employer brand promise]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Organisation Development]]></category>
		<category><![CDATA[pride]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Recruiting Strategy]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[Top Employer]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=612</guid>
		<description><![CDATA[Let´s presume you have executed surveys. You now know what you are currently offering and what you should offer as top employer in the perception of your existing workforce. Let´s presume you have an action plan in your hand whose execution will close up the gap that still might keep you away from internally being [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/02/22/make-it-work-employer-branding-iii-be-perceived-as-top-employer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make It Work: Employer Branding II &#8211; Implement It!</title>
		<link>http://www.thecareguys.com/2010/01/28/make-it-work-employer-branding-ii-implement-it/</link>
		<comments>http://www.thecareguys.com/2010/01/28/make-it-work-employer-branding-ii-implement-it/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 05:47:15 +0000</pubDate>
		<dc:creator>Stephan Polomski</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 stakeholders approach]]></category>
		<category><![CDATA[4 stakeholders perspective]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[care for customers]]></category>
		<category><![CDATA[care for employees]]></category>
		<category><![CDATA[care for shareholders]]></category>
		<category><![CDATA[care for society]]></category>
		<category><![CDATA[caring leadership]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[employee - company relationship]]></category>
		<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Employer brand promise]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.thecareguys.com/?p=548</guid>
		<description><![CDATA[Just at the moment, the shareholders of the companies I worked for understood that implementing employer branding will affect their whole company, internally and externally, they sometimes lost courage because they where – I guess – afraid of an all pervading change management and high investment. In this blog (and upcoming occasions) I will show [...]]]></description>
		<wfw:commentRss>http://www.thecareguys.com/2010/01/28/make-it-work-employer-branding-ii-implement-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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