Comments on: Make It Work: Employer Branding II – Implement It!

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Make It Work: Employer Branding II – Implement It! | The Care Guys…

By: Stephan Polomski

Stephan Polomski — Fri, 21 Oct 2011 20:31:26 +0000

Hi, Majed, if you put people first in your business strategy, employer branding is one the core tasks you should implement and then observe: in internal dimensions and in external dimensions. It depends on your business philosophy to put people first. As labor markets for technological experts get tight, employer branding is the one and only tool, to excell in recruiting. That´s for relevance. Academics – and there is the challenge in academia – need to have a background in HR management as well as marketing communication and branding. As academic teacher you have to change paradigmns and as manager it is the same: both, marketing and HR, have to be united in employer branding. – So, you ask, if it is worth or not to write about employer branding: ask your heart about your true motivation and your brain where your personal and professional objectives are. Find your own case in a company and create it on your own – as every company like humans has a different identity. Write about your own experience and base it on research. Don´t strive for glory, strive for people, if you want to write about this topic. And it is more than ten years, that employer branding exists. There some new publications e.g. in German. In Germany, the topic is hot, as here is more work for less people, when it comes to technology. – Hope, this impluse will helpful for your reflexions… Stephan

By: Majed

Majed — Fri, 21 Oct 2011 17:54:44 +0000

Hi,
My name is Majed Alrashed. I’m currently doing my MBA in London.
The area of Employer Branding is so booming nowadays.
I’m thinking to write my dissertation in this area.
My question, do you think it’s worth to write about Employer Branding and do you think it will attractive to the academics in the University. Knowing the fact that this area is new and no many academic researchers have explored the ways to implement an effective Employer Branding from pure HR prospectives.

Looking forward to receiving your advice.

Regards,
MAJED

By: Make It Work: Employer Branding III – Be Perceived as Top Employer! | The Care Guys

Mon, 22 Feb 2010 06:37:24 +0000

[...] branding we now reach item 2. Please, take also a look upon related blogs at The Care Guys: Employer Branding II (28.1.2010); Employer Branding I (21.10.2009); Retaining the Talent of Our Future (6.10.2009); and Employer [...]